You would think working with global event companies will make UK trade shows easier to manage. Sometimes yes. However, it can also make everything a bit more complicated and costly than what it should be. The term International Event Company can mean a lot of different things. It can be a large organisation with offices around the globe. In can also mean a small group of individuals with a good network. It can also mean a good conference event planner, but with no experience in building exhibition stands. They need experience specifically in exhibit logistics. Corporate functions and trade shows are very different. Organising a product launch dinner is very…