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Should you advertise at a trade show?
Trade shows can be a great form of advertising for many businesses. Many industries have trade shows and you may have the option to book a place to allow you to advertise. Some trade shows can be quite expensive to book a stand, in which case you need to weigh up the cost compared to the business you may get. This can be hard as sometimes you may not get many sales at the actually show but instead will get them afterwards. When setting up your stand, you need to make sure that it looks professional and that you have some good examples of what you do on display. First…
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Creating the right display at an exhibition
Exhibitions can be a great place to advertise your business. There are hundreds of exhibitions that go on all over the UK throughout the year – you just need to find the one that is right for you. Sometimes the cost of having a stand at an exhibition can be quite costly, but you can also make a lot of sales and some good contacts at places like these. It is vital that your exhibition display looks ok to give a great first impression. When preparing for an exhibition be sure to check all of your marketing items and material ideally at least a week before you go, this way…